your understanding about "DEATH OF THE CONSUMERS" .. cite examples (at least 3000words)
Being a prosumer means we're part consumer and part producer. We don't have to passively watch TV ads, we can make our own.
Prosumers, what’s with consumers that made them as a prosumers now-a-days? As we can see as a tag line it says that “Being a prosumer means we're part consumer and part producer. We don't have to passively watch TV ads, we can make our own.” It is about the evolution of man kind as consumers. As we recall we can see that consumers are those who accept of whatever the market offers and not asking anything from it as an improvement that’s why refrigerators stays as a refrigerator for how many years now. Its because consumers are not the active on what other things a refrigerator can do. All they think is that refrigerators will only work as a PC… “Personal Chillers”, but to think we had a big improvements when it comes to other technologies, for years ago we only ndrive cars with whatever in it but now most cars are already pimped, customized and shaped into whatever the consumer wants it to be. From simple driving cars now we have cars with built in TV and radio in it and the best part is it also have a built in GPS. From passive consumers we all turned into a prosumer, proactive consumers. We don’t lie down and rest at night without doing anything with what we want to happen.
The concept of a prosumer is a late 20th century idea that combines some of the common characteristics of a professional and a consumer. The term is generally applied to situations where consumers are considered to have reached a level of sophistication that the professional-consumer can effectively dictate the perimeters for the production of goods and services in terms of quality and structure. The difference between the garden variety consumer and the prosumer is that the latter typically possesses such a strong working knowledge with the product that he or she can successfully determine and perhaps even design a better product offering.
Prosumer is a portmanteau formed by contracting either the word professional or producer with the word consumer. The term has taken on multiple conflicting meanings: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy. It can also be thought of as converse to the consumer with a passive role, denoting an active role as the individual gets more involved in the process. More recently, in the mental health field, the word "'prosumer'" has come to mean "consumer/provider," also known as a "peer provider," such as a peer support specialist or other mental health consumer who also provides peer support mental health services (background on peer-run mental health services). The word "Prosumerise" has been coined by Widality to represent the merging of the IT and mobility requirements of the prosumer, consumer, and enterprise.Mark this word in your mental diaries: Prosumer.
This word is becoming fairly common but can be confusing, as it has two meanings. It was coined in 1980 by the futurist Alvin Toffler — in his book The Third Wave — as a blend of producer and consumer. He used it to describe a possible future type of consumer who would become involved in the design and manufacture of products, so they could be made to individual specification. He argued that we would then no longer be a passive market upon which industry dumped consumer goods but a part of the creative process. Derrick de Kerckhove has called this mass customisation, in which everybody is in effect a member of a niche market, something Internet e-commerce is encouraging through cutting out the middleman between maker and buyer. This sense of prosumer has been taken up by some marketing people, but remains limited in its application.
The second usage describes a purchaser of technical equipment who wants to obtain goods of a better quality than consumer items, but can’t afford professional items (older terms for goods of this intermediate quality are semi-professional and industrial quality). Here, the word is a blend of professional and consumer. Prosumers of this sort are famed for their enthusiasm for new products and their tolerance of flaws and, from the marketing point of view, have much in common with early adopters. This usage is common among those selling video equipment, digital cameras, and similar goods (and the examples below illustrate this sense). Some manufacturers treat the SOHO (Small Office, Home Office) market as being much the same thing.
How do you view customers and your relationship with them amidst this great shift in consumer behavior?
“What is the difference between Consumer and Prosumer?”, you may ask. Is this just semantics; more Internet ‘mumbo-jumbo’ or propaganda to keep us as business owners in the dark as to where our marketing dollars are disappearing to? You ask very good questions!
By definition, Consumer is: “One that consumes, one that acquires goods or services for direct use or ownership” or put another way, “A heterotrophic organism that ingests other organisms or organic matter in a food chain.” It’s all about the sale, who cares about the person. Ever been on the other end of that? Wow, what a selfish, demeaning view of our valued customers, definitely web 1.0!
Now a Prosumer is: “One who is converse to the consumer, denoting an active role as the individual gets more involved in the process.” That’s right, we are interested in others 1st, sharing, giving, earning their trust. Hmm… you mean customers have feelings? Opinions? They are not just mindless “organisms” who just “consumes” matter? (Yuck – who would want one of THOSE in your store.) You better, if you want to have a store in the near future.
The point – our view of our customers is critical. They are changing, they have choices. They can get poor service anywhere. Life is stressful, anxiety is growing in our neighbors lives, procrastination is up 40%, rage and rudeness are increasing across the board amongst ‘service’ providers.
Think of the Apple Store (I love the Apple Store!) – they are a perfect example of everyone in the company, top to bottom, viewing everyone that walks in the door as a Prosumer. They are there to help you, no pressure, as you walk around, you notice everything works and is unlocked, feel free to use as you wish. If you have something broken, they will fix it for free. Need a genius, go the genius bar and get excellent service from people who want to help you and get it right the first time. We love it as Prosumers, we feel great, we are comfortable here, we will be back.
You may be now asking yourself, “what do I do now if I see that I am old school’? and “How do I change it”? First, I commend you for your honesty (more business leaders needs more humility when it comes to examining their business model and accepting that changing to a social media system is going to be disruptive to the current one in place, but it is critical) and second, you ask very good questions.
As those of us who run businesses, we find ourselves in the most anxiety filled time in modern history; along with that, there are a couple of obstacles we have to acknowledge first before proceeding. Today’s climate is hard on us as business leaders, with uncertainty at every turn, the complexity of adjusting to new demands, increasingly shorter product lifecycles, competition, etc., there are the facts., which can lead some to succumb to the “eat or be eaten” mentality. Ahh….what do I do??? Please step away from the ledge… slowly…. thank you. Here are just a few helpful suggestions, to see things from the Prosumer’s perspective that may help us tweak our operation and get us on the right path without having to do a lot of heavy lifting:
1) Understand we are all in the same boat – every business is in a similar situation. They are all struggling trying to catch up to the social behavior shift which has left there showrooms empty. Face it, we have created a monster. Our poor customers are left to fend for themselves, our culture of treating them like customers (‘who’s next in line? hurry up..’) has left them feeling suspicious, distrustful, with no inherent loyalty, and only focused on price and convenience, and feel defensive, suspicious and that we are the adversary as soon as they walk into our business. I do. That means whatever your price is, I’m looking on the web to find it cheaper. Result? – we all lose, business profits dwindle in our community, jobs lost. We have to understand it is what it is, and IT doesn’t work anymore. We have to lift our heads out of our computers and look around, realize the situation, and do something about it.
2) SEE the goal – Our goal is simple, sustainable profits and growth right? The only way, let me repeat that, the ONLY way for that to happen in your business in today’s climate is to build customer equity = trust, confidence in us, we care, NO hype, NO infomercial techniques, those are dead. Our customers, Prosumers, need to realize and see manifested in our business model that we don’t have a hidden agenda, help them to learn from their experience with us that they can trust us. And finally, they should pick up from their interaction with us that when they deal with us, it’s not about ’selling them something’, it about their experience and making it the most enjoyable that we can. (i.e.; Apple Store) . Look at your operation and SEE where you can adjust and apply some of these principles. Look hard, they are there.
3) Make the shift ASAP – Most businesses still operate in the adversarial ‘consumer’ arena and use traditional media to advertize their ’sales’ and ’sales’, blah, blah, blah. This does not work any more – in fact, most companies that remain in the status quo are finding they are paying a “trust tax”, a transaction (soon to be reaction) costs which can be up to 70% of the item, which destroys profit margin and will force companies into extinction if they remain unchanged in their methods. (BTW: we earn trust, it’s not automatic, it takes time and isn’t as easy as advertising it, like the guy in the photo on the left) We must make the shift from ’selling things’ to noticing people! We need to build a desire with our Prosumers, cultivate relationships, create a sense of comfortable community for them. If you have been reading my articles over the years, you will recall my simple formula: Thoughts + Feelings = Actions. Now, this is a two edged sword, but one that if used right, and all the focus is on the Prosumer’s experience when we get an opportunity, that we are going to dazzle them with service, since we are all human, using my formula will create – Trust + Desire = Purchase, and continued experience results in loyalty and brand (“your brand”) advocacy. It works, 100% of the time!
So, how do you view your customers? Why not ask some of them, unless your afraid of what they might tell you. If you are, then you should.
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
From Consumer to Prosumer: Who Keeps Shifting My Paradigm? (We Do!)
Saturday, December 18, 2010
Assignment 4
Identify and discuss Trends and Opportunities in convergence
Convergence… convergence… convergence… what is convergence? There are a lot of definitions of convergence as defined by each person I ask. But what is really convergence? Why discuss convergence? I saw in the internet is that convergence specifically technological convergence is “the trend of technologies to merge into new technologies that bring together a myriad of media. While historically, technology handled one medium or accomplished one or two tasks, through technological convergence, devices are now able to present and interact with a wide array of media.”
Like most areas of marketing, advertising is changing rapidly. Some argue that change has affected advertising more than any other marketing function. For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types. In advertising convergence, and more appropriately digital convergence, refers to a growing trend for using computer technology to deliver media programming and information. Convergence allows one media outlet to take advantage of features and benefits offered through other media outlets. For instance, in many areas around the world television programming is now delivered digitally via cable, telephone or satellite hookup. This delivery method uses the same principles of information delivery that is used to allow someone to connect the Internet.
The convergence of television and Internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. For example, technology may allow ads delivered to one household to be different than ads delivered to a neighbor’s television even though both households are watching the same program. But convergence is not limited to just television. Many media outlets are experiencing convergence as can be seen with print publications that now have a strong web presence. The future holds even more convergence opportunities. These include outdoor billboards that alter displays as cars containing geographic positioning systems (GPS) and other recognizable factors (e.g., GPS tied to satellite radio) pass by or direct mail postcards that carry a different message based on data that matches a household’s address with television viewing habits.
The movement to digital convergence provides marketers with the basic resources needed to monitor users’ activity, namely, digital data. Any media outlet that relies on computer technology to manage the flow of information does so using electronic signals that eventually form computer data. In simple form, electronic data is represented by either an "on" or "off" electronic signal. In computer language this is further represented by two numbers "0" and "1" and, consequently, is known as digital information. All digital information can be stored and later evaluated. For media outlets delivering information in digital form, the potential exists for greater tracking and matching this with information about the person receiving the digital data. And tracking does not stop with what is delivered; it also works with information being sent from the customer. For instance, as we noted earlier, by clicking on their television screen viewers will soon be able to instantly receive information about products they saw while watching a television show. This activity can be tracked then used in future marketing efforts.
For a long time, media convergence was a case of traditional media adapting to the online world. But increasingly, the chosen platform for convergence is mobile devices.
Convergence can take many forms and since it is a buzzword for managers – along with words such as “viral”, “word-of-mouth”, “social media”, “sustainability” or “economic crisis” – there are still many individuals that have difficulties to define what convergence really is. According to the Merriam Webster online Dictionary, the word “convergence” refers as: “the merging of distinct technologies, industries, or devices into a unified whole”. Thus, in relation to this definition, the problem with the word “convergence” is that it can take many forms. To be more concise, it can take at least three forms that are useful to know for e-marketers.
The first form of convergence is used in terms of technological tools. In this way, most of useful (and even useless) electronic devices are now integrated in smart phones. In fact, most smart phones include (or will include) features of “traditional” cell phones, but also, devices like cameras, computers (desktop or laptop), electronic agendas, GPS, MP3 players and video game consoles. Moreover, it seems like a matter of time (but perhaps lots of time) before everyone has its own smart phone.
The second form of convergence is translated by the increase in the number of technological tools and transportation that converges to the Internet. Nowadays, it is possible to have access to the Internet in any transportation vehicle (airplanes, cars, boats and trains), as well as via many technological tools (cell phones, computers, interactive digital televisions, interactive kiosks and smart phones). Linking this second form of convergence with the first form leads me to predict that the convergence in terms of technological tools in smart phones will also result in an explosion in the number of smart phones kit available for any type of other technological tool, similar to the iPod car kit.
Finally, the third form is the convergence of the content of media to the Internet. Thus, more and more media such as advertising billboards, magazines, newspapers, radio stations, SMS, and television networks, produce content that includes an expression such as “visit our website at …”, that refers to a specific Internet website. By linking this form of convergence with the other two, media such as advertising billboards, radio stations, SMS, and television networks, will be able (in a near future) to instantaneously converge to the Internet by using smartphones. In the case of magazines and newspapers, it is still hard to predict what will happen, but the decreasing number of subscribers who actually read them will tend to convey those two media to concentrate their effort towards niche markets.
To think now a day, mobile phones are used in any tasks. Like it serves as your personal hand held computer, you can track down your schedule with this and it can also browse the internet anytime, anywhere (might depend on the mobile phone or the location). You can do anything with your mobile phone; some phones can even read PDF files for you to review your files. If we can remember, we communicate with other people that are far through snail mail, but with the help of the technology it improved into telephones or so called as a landline phones and so internet came so we cans end emails rather than snail mails, sooner beepers came into the market. Send messages to beepers by calling the operator to send that certain message, after few years the convergence of the beepers and the landlines phones and so there is the mobile phones. In your mobile you can take pictures, do you work, keep track of time, see you schedule without much hustle. To think of it, the mobile phones are a convergence of almost everything.
While the convergence of the IT and building controls will certainly result in many challenges for our industry, these are small when compared with the enormous new opportunities that convergence is creating for us.
Convergence offers the opportunity to simplify and reduce the cost of such instrumentation and improved zone control by offering simple and inexpensive methods of connectivity and processing capacity needed to operate building comfort systems more effectively. But more than this, convergence is beginning to allow building occupants to have a direct dialog with their comfort system using their PCs to ask for warmer, cooler, brighter, or darker spaces.
And convergence offers an improved path for automatically acting on those occupant requests to be certain each building occupant is served more effectively and efficiently. These are enormous opportunities because the need has gone unsatisfied for many years. It is a market that is continually growing while it waits to be served.
Over the past few decades these dramatic technological advances have coincided with a first wave of reform in developing countries, which has had a positive impact. However, this positive impact was largely accidental,resulting from a combination of internal and external pressures to open telecom markets and the transfer of GSM technology, which had achieved economies of scale from deployments in more mature markets. With digitization, all media become translatable into each other and escape from their traditional means of transmission: convergence relates to the merging of separate fields. What is primarily conceived of as merged relates to technology, but in a secondary sense, a number of other fields come into play including services, markets, related player configurations (industry alliances and mergers) and regulation.
"Convergence" is the "paradigm shift" of the last few years. The word gets bandied about a lot in the media world, but seems to have no set definition. I first heard it applied to the idea that someday soon all home media consumption -- Internet, television, music, gaming, and movies -- would take place on a single black box in the living room that would take the place of the home PC, television, stereo, gaming console and DVD player. Microsoft created its X-Box console with just this type of convergence in mind. It wouldn't be just a device to play games on, but the centerpiece of all home entertainment. Technologically, this wasn't such a stretch. Sociologically, though, it was, and it never happened. If anything, the marketplace is filled with an even more bewildering array of electronic gadgets today. With this style of convergence effectively dead, the word has gone on to take on a host of possible definitions. I sometimes get the disconcerting feeling that even many of those who use the word are doing so mainly because it is expected and somehow makes them feel good about whatever agenda they happen to be promoting.
This brings us to MIT Media Studies Professor Henry Jenkins and his 2006 book Convergence Culture. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Jenkins is not interested in the hardware level at all, but rather looks at looks at trends in media over the past decade on the macro level. He uses the term to refer to two principal trends: the tendency of modern media creations to attract a much greater degree of audience participation than ever before, to the point that some are actually influenced profoundly by their fanbase, becoming almost a form of interactive storytelling; and the phenomenon of a single franchise being distributed through and impacting a range of media delivery methods. These two trends go together, making it very hard to pull them apart and examine them separately.
“Technological convergence” is a fancy name for a simple idea: that over time, different technology systems will evolve to let you do similar tasks. Looking at mobile, device convergence means that if you can do something with a particular phone right now, you would expect to be able to do it on ANY phone before too long.
For years, mobile device convergence faced tremendous obstacles. But finally a real solution is emerging: an important technology called HTML5. Let me explain.
An app made for the iPhone cannot run on a Blackberry, and vice versa. In general, native mobile apps have to be remade for each platform, more or less from scratch. This gets tremendously costly very fast. It has proven a giant obstacle to mobile device convergence to date.
In other words: Making just an iPhone app is straightforward and affordable enough. But to remake it for Blackberry, then again for Android, then again for Windows Mobile, etc., adds up fast. The cost can total many tens, even hundreds of thousands of dollars.
For organizations with very large IT budgets (think Fortune 500), that's fine. For the vast majority of companies, though, developing an app for every platform is not realistic. So in practice, only one or two platforms will end up being supported. Only those device types will be part of the full corporate IT stack.
Enter the solution: HTML5. HTML5 allows IT to create rich, high quality web applications that behave much like native "apps", doing most of the things a regular app can do. The difference is that an HTML 5 app only has to be created once. If engineered well, the app will run on any modern smartphone, and is likely to automatically work on most new phones over the coming years.
iPhone one and Android support much of HTML5 now. The next generation of devices from Blackberry and Nokia will also, and makers of other mobile device platforms (including Microsoft) are working hard to catch up. By the end of 2011, expect the vast majority of new devices to ship with strong support for this technology.
Bear that history in mind as you consider the creed of the singularitarians. Many of them fervently believe that in the next several decades we’ll have computers into which you’ll be able to upload your consciousness—the mysterious thing that makes you you. Then, with your consciousness able to go from mechanical body to mechanical body, or virtual paradise to virtual paradise, you’ll never need to face death, illness, bad food, or poor cellphone reception. If the “future is friendly” as the Telus catchphrase proposes, then everyone will end up in the next few years with a smartphone that they will be able to plug everywhere using some sort of kit. So, do you think the future is that friendly?
Convergence… convergence… convergence… what is convergence? There are a lot of definitions of convergence as defined by each person I ask. But what is really convergence? Why discuss convergence? I saw in the internet is that convergence specifically technological convergence is “the trend of technologies to merge into new technologies that bring together a myriad of media. While historically, technology handled one medium or accomplished one or two tasks, through technological convergence, devices are now able to present and interact with a wide array of media.”
Like most areas of marketing, advertising is changing rapidly. Some argue that change has affected advertising more than any other marketing function. For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types. In advertising convergence, and more appropriately digital convergence, refers to a growing trend for using computer technology to deliver media programming and information. Convergence allows one media outlet to take advantage of features and benefits offered through other media outlets. For instance, in many areas around the world television programming is now delivered digitally via cable, telephone or satellite hookup. This delivery method uses the same principles of information delivery that is used to allow someone to connect the Internet.
The convergence of television and Internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. For example, technology may allow ads delivered to one household to be different than ads delivered to a neighbor’s television even though both households are watching the same program. But convergence is not limited to just television. Many media outlets are experiencing convergence as can be seen with print publications that now have a strong web presence. The future holds even more convergence opportunities. These include outdoor billboards that alter displays as cars containing geographic positioning systems (GPS) and other recognizable factors (e.g., GPS tied to satellite radio) pass by or direct mail postcards that carry a different message based on data that matches a household’s address with television viewing habits.
The movement to digital convergence provides marketers with the basic resources needed to monitor users’ activity, namely, digital data. Any media outlet that relies on computer technology to manage the flow of information does so using electronic signals that eventually form computer data. In simple form, electronic data is represented by either an "on" or "off" electronic signal. In computer language this is further represented by two numbers "0" and "1" and, consequently, is known as digital information. All digital information can be stored and later evaluated. For media outlets delivering information in digital form, the potential exists for greater tracking and matching this with information about the person receiving the digital data. And tracking does not stop with what is delivered; it also works with information being sent from the customer. For instance, as we noted earlier, by clicking on their television screen viewers will soon be able to instantly receive information about products they saw while watching a television show. This activity can be tracked then used in future marketing efforts.
For a long time, media convergence was a case of traditional media adapting to the online world. But increasingly, the chosen platform for convergence is mobile devices.
Convergence can take many forms and since it is a buzzword for managers – along with words such as “viral”, “word-of-mouth”, “social media”, “sustainability” or “economic crisis” – there are still many individuals that have difficulties to define what convergence really is. According to the Merriam Webster online Dictionary, the word “convergence” refers as: “the merging of distinct technologies, industries, or devices into a unified whole”. Thus, in relation to this definition, the problem with the word “convergence” is that it can take many forms. To be more concise, it can take at least three forms that are useful to know for e-marketers.
The first form of convergence is used in terms of technological tools. In this way, most of useful (and even useless) electronic devices are now integrated in smart phones. In fact, most smart phones include (or will include) features of “traditional” cell phones, but also, devices like cameras, computers (desktop or laptop), electronic agendas, GPS, MP3 players and video game consoles. Moreover, it seems like a matter of time (but perhaps lots of time) before everyone has its own smart phone.
The second form of convergence is translated by the increase in the number of technological tools and transportation that converges to the Internet. Nowadays, it is possible to have access to the Internet in any transportation vehicle (airplanes, cars, boats and trains), as well as via many technological tools (cell phones, computers, interactive digital televisions, interactive kiosks and smart phones). Linking this second form of convergence with the first form leads me to predict that the convergence in terms of technological tools in smart phones will also result in an explosion in the number of smart phones kit available for any type of other technological tool, similar to the iPod car kit.
Finally, the third form is the convergence of the content of media to the Internet. Thus, more and more media such as advertising billboards, magazines, newspapers, radio stations, SMS, and television networks, produce content that includes an expression such as “visit our website at …”, that refers to a specific Internet website. By linking this form of convergence with the other two, media such as advertising billboards, radio stations, SMS, and television networks, will be able (in a near future) to instantaneously converge to the Internet by using smartphones. In the case of magazines and newspapers, it is still hard to predict what will happen, but the decreasing number of subscribers who actually read them will tend to convey those two media to concentrate their effort towards niche markets.
To think now a day, mobile phones are used in any tasks. Like it serves as your personal hand held computer, you can track down your schedule with this and it can also browse the internet anytime, anywhere (might depend on the mobile phone or the location). You can do anything with your mobile phone; some phones can even read PDF files for you to review your files. If we can remember, we communicate with other people that are far through snail mail, but with the help of the technology it improved into telephones or so called as a landline phones and so internet came so we cans end emails rather than snail mails, sooner beepers came into the market. Send messages to beepers by calling the operator to send that certain message, after few years the convergence of the beepers and the landlines phones and so there is the mobile phones. In your mobile you can take pictures, do you work, keep track of time, see you schedule without much hustle. To think of it, the mobile phones are a convergence of almost everything.
While the convergence of the IT and building controls will certainly result in many challenges for our industry, these are small when compared with the enormous new opportunities that convergence is creating for us.
Convergence offers the opportunity to simplify and reduce the cost of such instrumentation and improved zone control by offering simple and inexpensive methods of connectivity and processing capacity needed to operate building comfort systems more effectively. But more than this, convergence is beginning to allow building occupants to have a direct dialog with their comfort system using their PCs to ask for warmer, cooler, brighter, or darker spaces.
And convergence offers an improved path for automatically acting on those occupant requests to be certain each building occupant is served more effectively and efficiently. These are enormous opportunities because the need has gone unsatisfied for many years. It is a market that is continually growing while it waits to be served.
Over the past few decades these dramatic technological advances have coincided with a first wave of reform in developing countries, which has had a positive impact. However, this positive impact was largely accidental,resulting from a combination of internal and external pressures to open telecom markets and the transfer of GSM technology, which had achieved economies of scale from deployments in more mature markets. With digitization, all media become translatable into each other and escape from their traditional means of transmission: convergence relates to the merging of separate fields. What is primarily conceived of as merged relates to technology, but in a secondary sense, a number of other fields come into play including services, markets, related player configurations (industry alliances and mergers) and regulation.
"Convergence" is the "paradigm shift" of the last few years. The word gets bandied about a lot in the media world, but seems to have no set definition. I first heard it applied to the idea that someday soon all home media consumption -- Internet, television, music, gaming, and movies -- would take place on a single black box in the living room that would take the place of the home PC, television, stereo, gaming console and DVD player. Microsoft created its X-Box console with just this type of convergence in mind. It wouldn't be just a device to play games on, but the centerpiece of all home entertainment. Technologically, this wasn't such a stretch. Sociologically, though, it was, and it never happened. If anything, the marketplace is filled with an even more bewildering array of electronic gadgets today. With this style of convergence effectively dead, the word has gone on to take on a host of possible definitions. I sometimes get the disconcerting feeling that even many of those who use the word are doing so mainly because it is expected and somehow makes them feel good about whatever agenda they happen to be promoting.
This brings us to MIT Media Studies Professor Henry Jenkins and his 2006 book Convergence Culture. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Jenkins is not interested in the hardware level at all, but rather looks at looks at trends in media over the past decade on the macro level. He uses the term to refer to two principal trends: the tendency of modern media creations to attract a much greater degree of audience participation than ever before, to the point that some are actually influenced profoundly by their fanbase, becoming almost a form of interactive storytelling; and the phenomenon of a single franchise being distributed through and impacting a range of media delivery methods. These two trends go together, making it very hard to pull them apart and examine them separately.
“Technological convergence” is a fancy name for a simple idea: that over time, different technology systems will evolve to let you do similar tasks. Looking at mobile, device convergence means that if you can do something with a particular phone right now, you would expect to be able to do it on ANY phone before too long.
For years, mobile device convergence faced tremendous obstacles. But finally a real solution is emerging: an important technology called HTML5. Let me explain.
An app made for the iPhone cannot run on a Blackberry, and vice versa. In general, native mobile apps have to be remade for each platform, more or less from scratch. This gets tremendously costly very fast. It has proven a giant obstacle to mobile device convergence to date.
In other words: Making just an iPhone app is straightforward and affordable enough. But to remake it for Blackberry, then again for Android, then again for Windows Mobile, etc., adds up fast. The cost can total many tens, even hundreds of thousands of dollars.
For organizations with very large IT budgets (think Fortune 500), that's fine. For the vast majority of companies, though, developing an app for every platform is not realistic. So in practice, only one or two platforms will end up being supported. Only those device types will be part of the full corporate IT stack.
Enter the solution: HTML5. HTML5 allows IT to create rich, high quality web applications that behave much like native "apps", doing most of the things a regular app can do. The difference is that an HTML 5 app only has to be created once. If engineered well, the app will run on any modern smartphone, and is likely to automatically work on most new phones over the coming years.
iPhone one and Android support much of HTML5 now. The next generation of devices from Blackberry and Nokia will also, and makers of other mobile device platforms (including Microsoft) are working hard to catch up. By the end of 2011, expect the vast majority of new devices to ship with strong support for this technology.
Bear that history in mind as you consider the creed of the singularitarians. Many of them fervently believe that in the next several decades we’ll have computers into which you’ll be able to upload your consciousness—the mysterious thing that makes you you. Then, with your consciousness able to go from mechanical body to mechanical body, or virtual paradise to virtual paradise, you’ll never need to face death, illness, bad food, or poor cellphone reception. If the “future is friendly” as the Telus catchphrase proposes, then everyone will end up in the next few years with a smartphone that they will be able to plug everywhere using some sort of kit. So, do you think the future is that friendly?
Thursday, December 9, 2010
Assignment 3
your reflections/learning's/thoughts on the video clip of Guy Kawasaki: MAKE Meaning study
...mean what you mean..tell it straight what that it means... and do forward the things that MAKE MEANING... pig pig
Guy Kawasaki, Guy Kawasaki, GUY???I wondered, we already had this answered during our lecture time in techno but then I just then realized there are a lot more I left out about understanding the real though of that video clip. First I thought who is this Guy Kawasaki anyway? And I saw in his site this “Guy Kawasaki is a managing director of Garage Technology Venture, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.”.A straight-talking (and very funny) business "evangelist" who worked at Apple Computer from 1983 to 1987, Guy's job was to spread the word about the Macintosh. Now he runs Garage.com, a venture capital firm looking for the next big thing. . He really may be a very good technopreneur but what would be the most important aspect that he can be sited as one of the best examples of a technopreneur? And so the facts about his video came into my mind.
Make meaning in your company, a video clip by Guy Kawasaki saying what are the things you can do to change, and everything is not always about the profit. According to him he learned things the hard way and the core essence of entrepreneurship is making meaning. Too many people jump ahead or lose sight of the core elements of business success when starting a business. Guy keeps it simple and straight foward. For there are so many people that wants to create a company for the money that they can earn from that company. But the truth is if you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money. Interesting right? There are a lot of things to be needed to be done to make things right so that we can change other peoples lives. Several entrepreneurs make the mistake of focusing on the unimportant tasks of creating and maintaining a business, rather than on the Milestones. This is very important should be taken seriously by all. “Weaving a MAT” will keep a company on track and focused on their business model and ultimately their true meaning for providing solutions to their customers. he believes in the power of enterprise to make the world better. According to Guy, “Evangelism starts with the desire to make meaning.” When you focus on the money, you focus on the wrong thing. You have to first make meaning. You need to mean something to the world and to your customers. “The root of great companies is make meaning vs. make money.” For they’re not trying to sell you a computer. They’re challenging you to change the world. That’s making meaning. Kawasaki suggests that the most successful start-ups aren’t preoccupied on making money, but rather they are focused on changing the world in some unique way…fundamentally on making the world a better place. While he describes his belief as perhaps naïve and romantic, in my opinion, the most successful firms and leaders incorporate a hefty dose of big dreaming as rocket fuel for their efforts. Dream big and the nature of work changes to the art and thrill of creation. Fail to identify a dream to chase and work becomes a series of endless tasks without meaning.
Now, exactly what does making meaning connote? And how can we do it? Making meaning implies adding significance or value to something; doing something that is novel, relevant, appropriate, worthwhile and highly useful. We should start learning how to make meaning, there are 3 ways to make meaning and this three things are the key for a great organizations. There really is only one question you should ask yourself before starting any new venture: Do I want to make meaning? Consider, do I want to make the world a better place? Increase the quality of life? Right a terrible wrong? Prevent the end of something good? Create the next curve; don’t improve on sameness.
Make meaning, not money. This is a very important distinction and should be the basis for any starting company. Entrepreneurs must solve a solution, which will improve our quality of life. This is a perfect foundation for a company as they begin to dive into the consumer world and create services/products. In fact, this is part of knowing your consumer and knowing what they need. This will draws on the basics of marketing and business, yet some are more focused on making money that they forget about providing products/services that add value and increase our quality of life. Lets start with
1. Make Meaning
Focus on making meaning, not money. If your vision for your company is to grow it just to flip it to a large company or to take it public and cash out, "you're doomed". Kawasaki says that great companies are built around one of three kinds of meaning:
1. Increase the quality of life. Make people more productive or their lives easier or more enjoyable.
2. Right a wrong. A variant on the above. Be a part of the solution, not a part of the problem.
3. Prevent the end of something good. Preserve something classic or historical. Save the whales.
Lets elaborate what does increase quality of life means. Well for me, as we can all see that there are a lot of people who wants to increase the quality of their life simply by working hard enough to have a comfortable lifestyles. But for Guy Kawasaki he wants that people be more productive of what they have. Things does not come easily. We all must keep in mind that we should always make meaning, they were motivated to make money but they are motivated in changing the world and challenging other people to be creative and productive and this will be a great motivation to kept people going , waking up in the morning thinking what would be the best thing to change people's lives.
Many truly great innovations in the history of humanity greatly increased the quality of people's life. Can you imagine how our daily lives have changed by the invention of the personal computer? What about mobile phones or the internet? How about air conditioning or electricity, not to mention airplanes, cars, and other means of transport. We need to ask: How can we increase the quality of life of our customers with what we're doing? Over 100 million products sold testify to how the iPod has increased the quality of life for music lovers around the world.
Right a wrong. Find something that is wrong and do something to make it right. Why be part of the problem were in fact you can be one way to make a solution for the problem.Take note of problems you encounter as you go through life on a list and look for ways to turn these problems into business or innovation opportunities. What annoys you and needs to be fixed? What does not work as well as it should? What is poorly designed and needs improvement? What unmet and often unarticulated need has not yet been addressed by the market? What really sucks and could be changed for the better by you? Online music is a good example: P2P-sharing services allowed people to easily find their favorite songs online. In October 2003, Apple righted another wrong by offering a legal way to acquire songs online with the opening of the iTunes Music Store.
Prevent the end of something good. As the world changes, people vary in their perception of which of these changes are good and bad. Is there something good, beautiful, or wonderful that is about to come to an end due to changes in the environment? If you just cannot stand the fact that something good is about to end, turn the problem into an opportunity to start a business, an innovation project or a social movement. For example, in Africa, national parks with premium safari lodges help to preserve the beauty of the African wilderness while creating job opportunities for the locals and tourism income for the country and its entrepreneurs.
I make meaning, you make meaning, he makes meaning,wouldn’t you like to make some meaning, too?
cheers
...mean what you mean..tell it straight what that it means... and do forward the things that MAKE MEANING... pig pig
Guy Kawasaki, Guy Kawasaki, GUY???I wondered, we already had this answered during our lecture time in techno but then I just then realized there are a lot more I left out about understanding the real though of that video clip. First I thought who is this Guy Kawasaki anyway? And I saw in his site this “Guy Kawasaki is a managing director of Garage Technology Venture, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.”.A straight-talking (and very funny) business "evangelist" who worked at Apple Computer from 1983 to 1987, Guy's job was to spread the word about the Macintosh. Now he runs Garage.com, a venture capital firm looking for the next big thing. . He really may be a very good technopreneur but what would be the most important aspect that he can be sited as one of the best examples of a technopreneur? And so the facts about his video came into my mind.
Make meaning in your company, a video clip by Guy Kawasaki saying what are the things you can do to change, and everything is not always about the profit. According to him he learned things the hard way and the core essence of entrepreneurship is making meaning. Too many people jump ahead or lose sight of the core elements of business success when starting a business. Guy keeps it simple and straight foward. For there are so many people that wants to create a company for the money that they can earn from that company. But the truth is if you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money. Interesting right? There are a lot of things to be needed to be done to make things right so that we can change other peoples lives. Several entrepreneurs make the mistake of focusing on the unimportant tasks of creating and maintaining a business, rather than on the Milestones. This is very important should be taken seriously by all. “Weaving a MAT” will keep a company on track and focused on their business model and ultimately their true meaning for providing solutions to their customers. he believes in the power of enterprise to make the world better. According to Guy, “Evangelism starts with the desire to make meaning.” When you focus on the money, you focus on the wrong thing. You have to first make meaning. You need to mean something to the world and to your customers. “The root of great companies is make meaning vs. make money.” For they’re not trying to sell you a computer. They’re challenging you to change the world. That’s making meaning. Kawasaki suggests that the most successful start-ups aren’t preoccupied on making money, but rather they are focused on changing the world in some unique way…fundamentally on making the world a better place. While he describes his belief as perhaps naïve and romantic, in my opinion, the most successful firms and leaders incorporate a hefty dose of big dreaming as rocket fuel for their efforts. Dream big and the nature of work changes to the art and thrill of creation. Fail to identify a dream to chase and work becomes a series of endless tasks without meaning.
Now, exactly what does making meaning connote? And how can we do it? Making meaning implies adding significance or value to something; doing something that is novel, relevant, appropriate, worthwhile and highly useful. We should start learning how to make meaning, there are 3 ways to make meaning and this three things are the key for a great organizations. There really is only one question you should ask yourself before starting any new venture: Do I want to make meaning? Consider, do I want to make the world a better place? Increase the quality of life? Right a terrible wrong? Prevent the end of something good? Create the next curve; don’t improve on sameness.
Make meaning, not money. This is a very important distinction and should be the basis for any starting company. Entrepreneurs must solve a solution, which will improve our quality of life. This is a perfect foundation for a company as they begin to dive into the consumer world and create services/products. In fact, this is part of knowing your consumer and knowing what they need. This will draws on the basics of marketing and business, yet some are more focused on making money that they forget about providing products/services that add value and increase our quality of life. Lets start with
1. Make Meaning
Focus on making meaning, not money. If your vision for your company is to grow it just to flip it to a large company or to take it public and cash out, "you're doomed". Kawasaki says that great companies are built around one of three kinds of meaning:
1. Increase the quality of life. Make people more productive or their lives easier or more enjoyable.
2. Right a wrong. A variant on the above. Be a part of the solution, not a part of the problem.
3. Prevent the end of something good. Preserve something classic or historical. Save the whales.
Lets elaborate what does increase quality of life means. Well for me, as we can all see that there are a lot of people who wants to increase the quality of their life simply by working hard enough to have a comfortable lifestyles. But for Guy Kawasaki he wants that people be more productive of what they have. Things does not come easily. We all must keep in mind that we should always make meaning, they were motivated to make money but they are motivated in changing the world and challenging other people to be creative and productive and this will be a great motivation to kept people going , waking up in the morning thinking what would be the best thing to change people's lives.
Many truly great innovations in the history of humanity greatly increased the quality of people's life. Can you imagine how our daily lives have changed by the invention of the personal computer? What about mobile phones or the internet? How about air conditioning or electricity, not to mention airplanes, cars, and other means of transport. We need to ask: How can we increase the quality of life of our customers with what we're doing? Over 100 million products sold testify to how the iPod has increased the quality of life for music lovers around the world.
Right a wrong. Find something that is wrong and do something to make it right. Why be part of the problem were in fact you can be one way to make a solution for the problem.Take note of problems you encounter as you go through life on a list and look for ways to turn these problems into business or innovation opportunities. What annoys you and needs to be fixed? What does not work as well as it should? What is poorly designed and needs improvement? What unmet and often unarticulated need has not yet been addressed by the market? What really sucks and could be changed for the better by you? Online music is a good example: P2P-sharing services allowed people to easily find their favorite songs online. In October 2003, Apple righted another wrong by offering a legal way to acquire songs online with the opening of the iTunes Music Store.
Prevent the end of something good. As the world changes, people vary in their perception of which of these changes are good and bad. Is there something good, beautiful, or wonderful that is about to come to an end due to changes in the environment? If you just cannot stand the fact that something good is about to end, turn the problem into an opportunity to start a business, an innovation project or a social movement. For example, in Africa, national parks with premium safari lodges help to preserve the beauty of the African wilderness while creating job opportunities for the locals and tourism income for the country and its entrepreneurs.
I make meaning, you make meaning, he makes meaning,wouldn’t you like to make some meaning, too?
cheers
Monday, November 29, 2010
Assignment 2
Try to walk around somewhere and discover technopreneur idea ...your experience(s) .. at least 2000 words
Business business business...walking walking walking... what kind of business would be best to suit everybody's needs? I was thinking why make another proposal where in fact we already had a proposal last semester? And so I remembered, this time it is all about Environmental Mastery, we need to walk around to see what are the things we need to improve and make our own business out of it. Just like what Mr. Guy Kawasaki said, “there are three important things in life, we should increase quality of life, prevent the end of something good and right what is wrong”. They started the business not for the profit itself but of the change that they will be giving when they already had a started up the business. Its not all about the profit while building the business we would also bare in mind what people want and what people would be needing after 5 years of existence.
Increase the quality of life. Just like for example, if we are to compare few years back and now. Few years back we were still using type writers and we really have to be sure of what we are typing because there will be no backspaces but only white ink or correction ink during that time. Another example is snail mails, years back we use snail mails to keep our communications going with other people but now we have all sort of technologies to make life a little bit easier like for example we have yahoomail, facebook, twitter, etc. and even mobile phones. In just a press of a button messages are sent to whoever you want to communicate with unlike the old style communication with snail mails. It takes days before it will arrive/ there are even some times that you wont be able yo receive your letters because of some mail .mans who can't understand what you wrote. It would really be very frustrating to wait for snail mails that won't be coming ever. That is how we improve our life. We make ways to make ways in which we could just make life a little bit easier.
Prevent the end of something good. Who would like to end something that is so good? Right?why end it if you can even improve it for the benefit of everybody just like what Steve Jobs did. During their time they already had this bulky computers that can cause you thousands for maintenance and for electricity also. The improved whatever computer they had during their time and made it even better. To think they were the first to make a touch screen computer. Why end something as good as that?
Lastly right what is wrong. Why would anybody want to continue doing what is wrong? Would anybody benefit from that? Are there any improvements out of what is wrong? For example for this is we knew using a bulky computer consumes to much energy and it need to much baby sitting and it is very hard to trace what is wrong out of that computer. What is wrong? Everything is wrong, everybody wants something that is very convenient and that can be used anywhere by anybody. Another thing is, using it would make things more complicated. From there we will be able to know what we need to improve. And so that made me think of a business plan that is somehow inline of what I want in life.
I would likely to impose a business that would be on my personal interest because I know that doing the things you love and love the things you do will make a good result of whatever you are doing. It may not cause much and not earn much in the start but knowing that I love what I do would make a huge difference in everything that is upfront for me now. I may not have much of an idea for now but for now I would like to have a simple yet unique concept. But then again some may ask what does this mean? What is its difference with the simple entrepreneurship? Well, it is as simple as more than any other factor; innovation drives sustainable business growth and long term profitability. Innovation is a function of intellectual capital. Intellectual capital is the single most important asset in the knowledge economy. High-tech and entrepreneurial skills are driving our economy back to prosperity. Technopreneursip-merging technology prowess and entrepreneurial skills- is the real source of power in today’s knowledge-based economy. A technopreneur distinguishes logic from tradition, tradition from prejudice, prejudice from common sense and common sense from nonsense while integrating a variety of ideas from diverse groups and disciplines. More and more companies are now trying the techno business style it is more of more efficient and more interactive towards the user.
Enough with the talk lets now talk about the business itself. Well, I would like to have a photography hub. It may be somehow similar to a photography workshop but this hub is where you can do all things possible. It’s not all about the workshop itself but it is also about the scenery, the outlining, image processing, photo editor, photo printing, photo retrieval, make a portrait out of the photo you have taken or even make your own website for your photo gallery or make your own site for another business venture. It’s all about photos, pictures and photography. It can be somehow an online workshop to improve your photographic skills or go to our hub and use the cameras that are already there. You can also buy digital art works on a specific website it can be somehow an online shopping as an alternative.
Rather than a formal portrait sitting, there will be some techniques that are more relaxed and organic. I believe it allows people to show their true personality to be shown to everyone therefore, producing a more natural image.
What are you looking at, the backdrop or the photograph? A simple but highly effective check is to see what jumps out at you -- it ought to be the photograph and not the backdrop. If you feel that the backdrop seems to be getting more attention than the photo itself, the backdrop isn’t doing its job well, is it? The job of the backdrop is only to accentuate the look of the photograph according to a chosen theme and nothing more than that.
Backdrops for Photography are a photographer’s ace and a viewer’s delight. They make pictures jump right out at you and the feelings that seem to emanate out of a photograph decorated with a suitable, well-chosen and appropriate backdrop would almost make you empathetic.
The days of Muslin and old fashioned photography props are passé and the digital photography has taken off in a big way. Also, the delivery and access to ready made photography backdrops and/or services pertaining to customization of digital photography and photography backdrops is increasingly being done online.
However, you might, more often than not, come across photography backdrops that might not be up to the mark, how can you tell? Here are 3 things you need to look into when trying to ascertain the quality of the Photograph Backdrops.
What are you looking at, the backdrop or the photograph? A simple but highly effective check is to see what jumps out at you -- it ought to be the photograph and not the backdrop. If you feel that the backdrop seems to be getting more attention than the photo itself, the backdrop isn’t doing its job well, is it? The job of the backdrop is only to accentuate the look of the photograph according to a chosen theme and nothing more than that.
What about the colors? Colors are the life of any photograph and backdrops are supposed to supplement the entire color set of the photograph. If the photography backdrops have too dull or too bright colors, they won’t cut the ice. Also, the colors of the photograph’s backdrop are not supposed to be the same as that of the subject(s) of the photograph.
We will be providing a full 'mobile studio ' under the organization of the photography hub of that enables people to photograph in the comfort of their own home. I can either utilize your home as a backdrop for your images, or I can set up the portable backdrop stand. Because of the size of the stand might have there are limits to the number of people I can shoot in front of my backdrops. Currently I can comfortably sit a maximum of 4 people.
The photo shoot itself takes about an hour and this includes set-up time.
Then I select the 10 best images, process and edit them and I will contact you for another meeting where you can select the image/s of your choice.
This usually takes between 7 and 10 days. If this sounds like your cup of tea, you can use the online contact form on the specified site to check my availability.
We can also shoot pictures of you during your special days of your life. One example would be the wedding day or some civil partnership photography. My approach to wedding or civil partnership photography is relaxed, fun and unobtrusive. I prefer to capture the 'real' emotions of the day as it unfolds, which is why a lot of my photographs have a more candid feel to them. However I do like to add traditional and some posed images to the mix and this, I believe, creates a really dynamic result. In fact, I am really thrilled with the comments and feedback I have received from people who have employed me or who have simply viewed the various albums I have created. This certainly gives me confidence that the combination I use is perfect for any wedding or civil partnership celebration.
If a wedding album is something you are considering, there are many different styles to choose from, which you are welcome to view upon request. It can also be viewed online. We can also upload photos of you and make it as a sample photo on my gallery to make more samples.
• Photograph all you want
You can make use of the cameras that are available in our photography hub or even we can take pictures of you inside our photo studio. If you want just chose scenery in our online photo gallery and we can do the scene at the comfort of your home.
• We can do events
People love going to parties and conduct some events. We can also do weddings, debut, ribbon cutting, name it we will be there to photograph it.
• Workshop
We can do workshop online or even better do it inside the photography hub. Teach you to improve you photographic skills.
• Online photo galley
Photos, if agreed upon, can be a sample layout, portrait or even an art inspiration. Customers can see our samples online anytime so that they won’t need to go to our hub to check out style in taking pictures. If they would like it then we can offer services depending on the concept the customer would like.
Everyone can come just like:
• Student
Id pictures in a rush with a cheaper cost? Collage photo as a gift for a friend? You can have it here.
• People of all age
Old people who want to be photographed and don’t want to be stressed out can be photographed at anywhere they are comfortable at. Group of teenagers who wants to keep the memories days. And a family who wants to be remember to be intact as one.
• Aspiring professional photographer
Can be taught many ways in improving what they know
• Employees’(wants to chill sometime)
They can relax and try a new hobby without much to cost them
and there are also people who can benefit from it like:
• People with a good eye for photography
• Debutant
• Bride and groom
• Families
Business business business...walking walking walking... what kind of business would be best to suit everybody's needs? I was thinking why make another proposal where in fact we already had a proposal last semester? And so I remembered, this time it is all about Environmental Mastery, we need to walk around to see what are the things we need to improve and make our own business out of it. Just like what Mr. Guy Kawasaki said, “there are three important things in life, we should increase quality of life, prevent the end of something good and right what is wrong”. They started the business not for the profit itself but of the change that they will be giving when they already had a started up the business. Its not all about the profit while building the business we would also bare in mind what people want and what people would be needing after 5 years of existence.
Increase the quality of life. Just like for example, if we are to compare few years back and now. Few years back we were still using type writers and we really have to be sure of what we are typing because there will be no backspaces but only white ink or correction ink during that time. Another example is snail mails, years back we use snail mails to keep our communications going with other people but now we have all sort of technologies to make life a little bit easier like for example we have yahoomail, facebook, twitter, etc. and even mobile phones. In just a press of a button messages are sent to whoever you want to communicate with unlike the old style communication with snail mails. It takes days before it will arrive/ there are even some times that you wont be able yo receive your letters because of some mail .mans who can't understand what you wrote. It would really be very frustrating to wait for snail mails that won't be coming ever. That is how we improve our life. We make ways to make ways in which we could just make life a little bit easier.
Prevent the end of something good. Who would like to end something that is so good? Right?why end it if you can even improve it for the benefit of everybody just like what Steve Jobs did. During their time they already had this bulky computers that can cause you thousands for maintenance and for electricity also. The improved whatever computer they had during their time and made it even better. To think they were the first to make a touch screen computer. Why end something as good as that?
Lastly right what is wrong. Why would anybody want to continue doing what is wrong? Would anybody benefit from that? Are there any improvements out of what is wrong? For example for this is we knew using a bulky computer consumes to much energy and it need to much baby sitting and it is very hard to trace what is wrong out of that computer. What is wrong? Everything is wrong, everybody wants something that is very convenient and that can be used anywhere by anybody. Another thing is, using it would make things more complicated. From there we will be able to know what we need to improve. And so that made me think of a business plan that is somehow inline of what I want in life.
I would likely to impose a business that would be on my personal interest because I know that doing the things you love and love the things you do will make a good result of whatever you are doing. It may not cause much and not earn much in the start but knowing that I love what I do would make a huge difference in everything that is upfront for me now. I may not have much of an idea for now but for now I would like to have a simple yet unique concept. But then again some may ask what does this mean? What is its difference with the simple entrepreneurship? Well, it is as simple as more than any other factor; innovation drives sustainable business growth and long term profitability. Innovation is a function of intellectual capital. Intellectual capital is the single most important asset in the knowledge economy. High-tech and entrepreneurial skills are driving our economy back to prosperity. Technopreneursip-merging technology prowess and entrepreneurial skills- is the real source of power in today’s knowledge-based economy. A technopreneur distinguishes logic from tradition, tradition from prejudice, prejudice from common sense and common sense from nonsense while integrating a variety of ideas from diverse groups and disciplines. More and more companies are now trying the techno business style it is more of more efficient and more interactive towards the user.
Enough with the talk lets now talk about the business itself. Well, I would like to have a photography hub. It may be somehow similar to a photography workshop but this hub is where you can do all things possible. It’s not all about the workshop itself but it is also about the scenery, the outlining, image processing, photo editor, photo printing, photo retrieval, make a portrait out of the photo you have taken or even make your own website for your photo gallery or make your own site for another business venture. It’s all about photos, pictures and photography. It can be somehow an online workshop to improve your photographic skills or go to our hub and use the cameras that are already there. You can also buy digital art works on a specific website it can be somehow an online shopping as an alternative.
Rather than a formal portrait sitting, there will be some techniques that are more relaxed and organic. I believe it allows people to show their true personality to be shown to everyone therefore, producing a more natural image.
What are you looking at, the backdrop or the photograph? A simple but highly effective check is to see what jumps out at you -- it ought to be the photograph and not the backdrop. If you feel that the backdrop seems to be getting more attention than the photo itself, the backdrop isn’t doing its job well, is it? The job of the backdrop is only to accentuate the look of the photograph according to a chosen theme and nothing more than that.
Backdrops for Photography are a photographer’s ace and a viewer’s delight. They make pictures jump right out at you and the feelings that seem to emanate out of a photograph decorated with a suitable, well-chosen and appropriate backdrop would almost make you empathetic.
The days of Muslin and old fashioned photography props are passé and the digital photography has taken off in a big way. Also, the delivery and access to ready made photography backdrops and/or services pertaining to customization of digital photography and photography backdrops is increasingly being done online.
However, you might, more often than not, come across photography backdrops that might not be up to the mark, how can you tell? Here are 3 things you need to look into when trying to ascertain the quality of the Photograph Backdrops.
What are you looking at, the backdrop or the photograph? A simple but highly effective check is to see what jumps out at you -- it ought to be the photograph and not the backdrop. If you feel that the backdrop seems to be getting more attention than the photo itself, the backdrop isn’t doing its job well, is it? The job of the backdrop is only to accentuate the look of the photograph according to a chosen theme and nothing more than that.
What about the colors? Colors are the life of any photograph and backdrops are supposed to supplement the entire color set of the photograph. If the photography backdrops have too dull or too bright colors, they won’t cut the ice. Also, the colors of the photograph’s backdrop are not supposed to be the same as that of the subject(s) of the photograph.
We will be providing a full 'mobile studio ' under the organization of the photography hub of that enables people to photograph in the comfort of their own home. I can either utilize your home as a backdrop for your images, or I can set up the portable backdrop stand. Because of the size of the stand might have there are limits to the number of people I can shoot in front of my backdrops. Currently I can comfortably sit a maximum of 4 people.
The photo shoot itself takes about an hour and this includes set-up time.
Then I select the 10 best images, process and edit them and I will contact you for another meeting where you can select the image/s of your choice.
This usually takes between 7 and 10 days. If this sounds like your cup of tea, you can use the online contact form on the specified site to check my availability.
We can also shoot pictures of you during your special days of your life. One example would be the wedding day or some civil partnership photography. My approach to wedding or civil partnership photography is relaxed, fun and unobtrusive. I prefer to capture the 'real' emotions of the day as it unfolds, which is why a lot of my photographs have a more candid feel to them. However I do like to add traditional and some posed images to the mix and this, I believe, creates a really dynamic result. In fact, I am really thrilled with the comments and feedback I have received from people who have employed me or who have simply viewed the various albums I have created. This certainly gives me confidence that the combination I use is perfect for any wedding or civil partnership celebration.
If a wedding album is something you are considering, there are many different styles to choose from, which you are welcome to view upon request. It can also be viewed online. We can also upload photos of you and make it as a sample photo on my gallery to make more samples.
• Photograph all you want
You can make use of the cameras that are available in our photography hub or even we can take pictures of you inside our photo studio. If you want just chose scenery in our online photo gallery and we can do the scene at the comfort of your home.
• We can do events
People love going to parties and conduct some events. We can also do weddings, debut, ribbon cutting, name it we will be there to photograph it.
• Workshop
We can do workshop online or even better do it inside the photography hub. Teach you to improve you photographic skills.
• Online photo galley
Photos, if agreed upon, can be a sample layout, portrait or even an art inspiration. Customers can see our samples online anytime so that they won’t need to go to our hub to check out style in taking pictures. If they would like it then we can offer services depending on the concept the customer would like.
Everyone can come just like:
• Student
Id pictures in a rush with a cheaper cost? Collage photo as a gift for a friend? You can have it here.
• People of all age
Old people who want to be photographed and don’t want to be stressed out can be photographed at anywhere they are comfortable at. Group of teenagers who wants to keep the memories days. And a family who wants to be remember to be intact as one.
• Aspiring professional photographer
Can be taught many ways in improving what they know
• Employees’(wants to chill sometime)
They can relax and try a new hobby without much to cost them
and there are also people who can benefit from it like:
• People with a good eye for photography
• Debutant
• Bride and groom
• Families
Saturday, November 20, 2010
assignment 1
Your reflection/learning's on Technopreneurship 1 (at least 2000 words)
As far as I could remember the first time I heard that I have this technopreneurship for our elective class I asked myself, is this a joke because I never heard of a certain word before such as technopreneurship. But as the days come by upon viewing the Pirates of Silicon Valley I asked again, what do these guys (Steve Jobs and Bill gates in the movie) do with our subject? Don’t tell me we are going through the history and all of these two people? Then again I was wrong. We were viewing the movie to see how good technopreneurs they are. How can they be as successful as a technopreneurs during their days or time? From then on I realized something, technopreneurship it business related to technologies, technology entrepreneurship in short technopreneurship.
We had several meetings and the first was we viewed this movie entitled as “Pirates if Silicon Valley”, I wondered, what does this two guys (Bill Gates and Steve Jobs) do with our subject? Are we going to under go each of their history? This would be something I’m not expecting to happen. We viewed this movie for a certain reason; we are viewing the two most perfect examples of a good technopreneur of their time. I was amazed by the thought “good programmers copy, best programmers steal.” And that is the thing that Bill gates did. He stole the idea of Macintosh and makes it as his own. He tricked Steve Jobs as if he wants to work for his company yet the truth was he was there to secretly steal the program itself. Steve Jobs, hysterical as always, asking Bill Gates what he did or how he did it not even been noticed. Well, Bill Gates was just a great programmer himself. Calmly even under pressure he answered every question Steve Jobs asked. There I knew, as I good technopreneur, you may not have much good ideas but you can gain from the ideas of other people and simply improve it just like what Bill Gates did.
The next meeting I heard we were about to have an exam. I thought, what is this, surprise exam? As far as I could remember Sir Gamboa is not fond of giving exams specially surprise exmas. Who would want that? And so we entered and we sat and so he gave us a test, an EQ test or so called as Emotional Quotient. To test how emotionally attached are we to something’s, to know if are we greedy as a technopreneur, lack of technopreneurial skills or what. I got the most common score, an average technopreneur at least from then on I know what are the things I lack and the things I need to improve from myself. The next day we were assigned to answer the following test such as the, IQ so called as Intelligence Quotient and the AQ or the adversity Quotient. Upon answering the questions I was in a bit hurry because I don’t want to be late for my next class. After the deadline of the assignment Sir Gamboa said “as much as possible answer the test with a calm mind and calm environment” and so I took the test again calmly without anything on mind. I got a higher score than before, and so it was true. Read the meaning of Adversity Quotient from the internet and it says, ”Adversity Quotient (AQ), which tells how well one withstands adversity and his ability to triumph over it. By understanding the concept of AQ we can better understand how we and others react to challenge and adversity in all aspects of our lives. In fact, how people respond to adversity is a strong indicator of ability to succeed in many endeavors.” Another thing is it’s not all about the intelligence that are needed to succeed as a technopreneur. Emotional stability, intelligence and head over adversity must be in balance for you to be successful. Because what are you going to do with your intelligence if you yourself don’t know how to interact with other people, how will you face everything if you don’t know how to handle adversity? That is were the point of balance comes into mind.
I enjoyed this subject no as much as I did with the other subject, simply because I got more deeper understanding with things because of a good instructor. He taught us about making a business out of our like, dislikes and irritations. He asked us to list all the things we like, love and irritates us. I wondered what for? Another open forum thing and make fun of other people’s answers? Well making fun of other people’s answers is really fun that makes the subject a little bit exciting, because you don’t know what to expect. Back to the subject, after listing the likes, love, irritants, Sir Gamboa explained why he wanted us to make a list. It is simply because with that, upon knowing what we like, love and irritants, we can avoid it upon building up a business or even be the start of our technopreneur business.
To wrap it all up Intelligence Quotient is a test to know your intellectual capacity as a person, while the Emotional Quotient is a test to know how emotionally you can be attached to something and while Adversity Quotient is a test to know how you cope up with stress. As I was doing this paper I knew there are a lot of definition for the three different tests but the point is if I am to relate it to technopreneurship, it don’t always mean that the most intellectual person succeeds there are also some possibilities that also a dumb person but with the most wise ways can also prosper. We always need to be sensitive with other people’s feeling and temper is not a key for people to feel that you are superior. You should show them that you are intelligent enough to have you r own perspective that is accordingly to the ideas of other people and not letting emotional interferences can cause the stress and heat up the conversations. In short all the personal traits such as the Intelligence Quotient, Emotional Quotient and Adversity Quotient go hand in hand to be a successful technopreneur. Nothing in this world can stop anybody or even me from prospering if I can only use these three personality traits in accordance in what
I do.
I never thought these things will be learned in this subject, Technopreneurship, I though that we will only be though how to sell technologies as related to our course but it also teaches us on how to be a successful technopreneur by simply applying what we learned on our personality traits test. There are a lot to know amongst oneself Intelligence Quotient, Emotional Quotient and Adversity Quotient are the tests that would help us determine our weaknesses academically, emotionally or even on other aspects that we face in our lives. Just like what a professor always say”JUSTCHILL”.
As a technopreneur I learned that we should always be open to new ideas and not stick to old once, the old once can be an inspiration to improve it and to improve it and be sold that other people might need. The personality traits helped me on knowing my weak parts and improve it like old technologies improved for the new generation to be used. Let us not be selfish on the knowledge we know. Nobody will be able to appreciate what we do unless we let them know about the good things that our knowledge could give them.
Another thing is Sir Gamboa thought us aboot the SEED. Self mastery, environmental mastery and the ED will soon be discussed this sem. By the way self mastery is about knowing oneself just like what Sir Gamboa let us do listing our like, love and irritants, that is a good example of self mastery. It is getting to know oneself.
Sir gamboa gave us an assignment asking what would be our purpose if for example he had gotten all out purposes in life, then what would be our use? And so I thought of writing“my purpose in life is .....”
Knowing that for example Sir Gamboa took all my love, family, work my roles in the community and to the world, then, what would my purpose be? How can I be a preacher when I don't know what to preach? How can I be a student if I don't know were to go? How can I possibly start something now when I don’t even know where to start? Then I came up with a thought or an idea called the “SERENDIPITY WALK”.
I will walk and walk and walk till I have an idea to know my purpose knowing I am already useless. Once I would bump into somebody I would like to have a little chit chat with that person know his/her wants and needs and do it to others so that I will have an idea with my life, maybe just maybe I will bump into my real purpose. Till I came to a point and realized nothing happened just for nothing because everything has its own reasons and purpose. From that point on, I will start doing my purpose and my purpose id to make friends know what they want and need because maybe just maybe I might have the answer to their problems.
Live life with a purpose and my purpose is to know you and help you give solution to the things you might be needing help on…
And we came back to Steve Jobs commencement exercise. What was it about and what were the things I learned upon reading it. Another thought I would also like to point out,” I’m pretty sure none of this would have happened if I hadn’t been fired from Apple.” in his commencement you would notice that he was so happy to fail and learn that there are things more better than what he already had. Things may be taken away from you but unknowingly there are a lot of other things that are far more that what you imagined you would happily have.
“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers.” Said by Steve Jobs and which is also true. There are things you need to learn the hard way. Life does not spoon feed you all the things you need to know, it sometimes make you fall from a high cliff and fall on your head just to make you realize that your not for that situation or position were you are right now. You may be doing it because they said so but doing it without loving what you do is a whole different story because you would never be successful if you yourself know that you never loved what you do. It’s like being in a commitment with someone you never love. A prison without any chance of being free.
And the most perfect line that Steve Jobs said “Your time is limited, so don’t waste it living someone else’s life.” Live life to the fullest nobody want to die but still it is one of our final destinations. Play our own role; don’t pretend that you’re the other person because you’re just wasting time doing the things that are not meant for you to be done “Do your part play your role.”
Lastly we was said to post our own ideas of what would our business would be or given a chance what business would we want to have? Given the chance to have my own techno business I would likely to impose a business that would be on my personal interest because I know that doing the things you love and love the things you do will make a good result of whatever you are doing. It may not cause much and not earn much in the start but knowing that I love what I do would make a huge difference in everything that is upfront for me now. I may not have much of an idea for now but for now I would like to have a simple yet unique concept. But then again some may ask what does this mean? What is its difference with the simple entrepreneurship? Well, it is as simple as more than any other factor; innovation drives sustainable business growth and long term profitability. Innovation is a function of intellectual capital. Intellectual capital is the single most important asset in the knowledge economy. High-tech and entrepreneurial skills are driving our economy back to prosperity. Technopreneursip-merging technology prowess and entrepreneurial skills- is the real source of power in today’s knowledge-based economy. A technopreneur distinguishes logic from tradition, tradition from prejudice, prejudice from common sense and common sense from nonsense while integrating a variety of ideas from diverse groups and disciplines. More and more companies are now trying the techno business style it is more of more efficient and more interactive towards the user.
Technopreneurship does not end in the four coners of the room but extends to wherever you want to extend it to, you got the choices and as long as you got the thing you need to succeed you will reach that far as much as Steve Jobs and Bill Gates did.^_^
Subscribe to:
Posts (Atom)
About Me
- Maria Edna Hernandez
- I'm the kind of person that is somehow uncomprehensible yet easy to be with